Posen Prepares Pretty Perfume


Sometimes, when I think of designer Zac Posen, I imagine him switching places with Zack Morris from Saved By The Bell. He'd be the suave sartorial guru of Bayside High, and his catchphrase would be "Zac attack!" Except if that were the case, he wouldn't be one of the fashion world's biggest darlings, and I wouldn't be telling you about his new, in-the-works fragrance.

WWD reports that Posen has signed a fragrance deal with Selective Beauty, the company behind John Galliano's forthcoming perfume. Set to launch in the spring of 2009, Posen's scent is unnamed thus far (although I'm guessing he'll take the eponymous route).

It's too early to know about fragrance notes, but Posen mentioned wanting a fragrance with naturalness and freshness with WWD. "This is about having a really fresh perspective," he said, "and reminding people of their own adventureness and creativity. We need new forms. Others are just playing off of old ideas."

Are you looking forward to Posen's fragrance? Or are you now stuck imagining him trying to outwit Principal Belden, too?
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