Proenza Schouler Hair and Makeup Spring 2013

To contrast the luxury of the clothing, Frederic Fekkai lead hairstylist Paul Hanlon wanted the hair to look thin and stringy, with a drop of static electricity thrown in. "The Proenza girl is a little more dangerous," he said. "She always looks beautiful, but she's not really worried about her hair." To make his vision come to life, he braided under the hair to get this low-volume look.