How to Get the Perfect Shade of Red Hair

There's been a wave of celebrities going red lately — Kate Bosworth and Sienna Miller to name a couple — sparking a red frenzy at the salon. While these ladies make it look effortless, we all know it seems a lot harder to pull off red than other shades. But it doesn't have to be! Tara Carlson, color expert at Byron Salon in Beverly Hills, CA, breaks down what shade of red each of us should strive for, depending on our skin tone, and offers up an easy DIY to keep your red looking vibrant — even after you leave the salon.

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