To get this soft, natural look, I just daubed the blush on gently and then spread it with my fingers. I put a little on my lips, too, even if it's not strictly intended as a lipstick. You do have to take time blending the Blush 'N Go because it's rather opaque. However, it's easy to work with, and the color is really buildable, so you can go from almost no color to doll cheeks with just a few extra dabs.
If you're a devotee of Nars The Multiple in Riviera  ($39) or adore Tarte's cheek stain in 10  ($30), I highly recommend you scope out this low-cost shade. I think you'll find it delightfully similar, and your wallet will thank you.