Revlon Is Researching Rihanna

March 13, 2009

It's been a difficult 2009 for Rihanna, and today's news doesn't help. TMZ reports that Revlon quietly hired a polling company to gauge consumers' opinions of Rihanna — who is a spokesperson for its competitor, CoverGirl. The online survey, which Revlon commissioned, highlights a CoverGirl commercial and, as TMZ says, asks "if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is 'an appropriate spokesperson' for the product."

Like TMZ, I'd wager that Revlon wants to see if Rihanna's reputation is suffering because she's sticking with her alleged abuser. I know business can be ruthless, but turning Rihanna's problems into a market-analysis project is pretty cold. What do you think? Business as usual, or has Revlon crossed a line?

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49 Comments

witchbaby 4 years 9 weeks

it makes sense but I would think covergirl would be the one doing the research. she isn't much of a role model by staying with someone who allegedly abused her.

Magdeline 4 years 10 weeks

*Slaps Revlon* Their cosmetics line is failing so horribly that even Jessica Alba (who is naturally beautiful, and obviously could look good even in Revlon) can't save them- I don't think that people questioning Rihanna's love life will save them either.

Magdeline 4 years 10 weeks

bonniebonnie 4 years 10 weeks

That's business for you.

bonniebonnie 4 years 10 weeks

That's business for you.

jerassati 4 years 10 weeks

Why is everyone upset with Rhianna for going back to Chris Brown, abuse women go back to their abusers all the time, that is what they do, that's why they are abused, because the think they done something to deserve it and that he is the only one who really cares about them. I doubt this is the first time she's had this happen to her and Chris is not the first abuser, its just the first time its been broadcasted. Yeah Chris is a creep and she shouldn't go back to him, but why does it matter if she's ruining her image or being a bad role model to young girls, this is her life and what she needs is help and a lot of support, that's the only why she'll get through this and realize what a creep he is.

1cigarrette 4 years 10 weeks

I agree with "LaVida"'s second comment, i think it might have something to do with a counter campaign or just want to see if having her with all the publicity has actually helped or harmed CoverGirl. I don't see anything wrong with it, I'm actually curious and would love to see the results, but of course what makes it okay is that they'll probably keep it private.

runningesq 4 years 10 weeks

How is this "crossing the line" ? It's not like they started a smear campaign ... this is what businesses do: market research.

PiNkY PiNk 4 years 10 weeks

I agree with 4mickey. I usually don't buy covergirl or revlon anyway. I'm definetely not supporting her or chris brown's careers. for me, anything with their endorsement or face on it is a poison. it may sound harsh, but it's true. I don't know what revlon gets out of the survey but if it's good for them then there's nothing wrong with that and it is business as usual.

PiNkY PiNk 4 years 10 weeks

4mickey 4 years 10 weeks

cover girl should let her go! Rhianna should not go back to this woman beater, NO MATTER WHAT! she is setting a bad example for my teenage daughter, that its OK for a man, boy, WIMP, to beat the leaving poop out of you! girl you are beautiful have a long life ahead of you, do not make a bad situation worse, step up testify against this boy, and move on. if she don't do that i will never let my daughter download another of her songs, or by cover girl products. you cant think what he did was right!

GlowingMoon 4 years 10 weeks

Nothing is wrong with that.

GlowingMoon 4 years 10 weeks

Nothing is wrong with that.

aimeeb 4 years 10 weeks

Poor Rhianna... :(

aimeeb 4 years 10 weeks

Poor Rhianna... :(

LaVida 4 years 10 weeks

I must correct myself, I misread and thought Cover Girl did the poll. My mistake! I don't know what the benefit would be of Revlon polling peoples opinions of Rhianna. Maybe they're planning a counter campaign or polling to see if Rhianna's new notoriety is actually increasing Cover Girl sales?

LaVida 4 years 10 weeks

I don't think Revlon is crossing the line at all! Rhianna was paid very well to be a spokesperson for the company and there is a certain responsibility that comes with that. Young women look up and admire Rhianna. The fact that news is coming out now the Chris Brown has been violent with her before and she stays with him is a dangerous example to set for the young girls and women that admire her.

Autumns_Elegy 4 years 10 weeks

I'm not going to stop buying CoverGirl products because of the spokesperson. But I think Revlon did cross the line a bit. It's up to CoverGirl to make the calls here, and if they want a new spokesperson then that's up to them. Revlon should really keep their nose out of it and just monitor how their sales are going against CG. Who is a cheaper and better brand.

azulsky 4 years 10 weeks

I think Revlon crossed a line, Rihanna doesn't represent them. She represents Covergirl. Revlon should be spending money on R&D for their products and their useless website (it's pretty but no real content, imo), I usually buy Covergirl or Maybelline, for the quality and how helpful the websites are at choosing the right product for me. I think it's interesting that Revlon would do that considering that Halle Berry lost about 80% of her hearing from on of her Ex's hitting her. I also think that TMZ (and a lot of blogs/media/papers) care less about Rihanna 's well being and more about exploiting her for the number of hits to their sites and the attention they are getting from MSM.

azulsky 4 years 10 weeks

somethingnice 4 years 10 weeks

i think in a business sense, its fine. plus id say that market research would be less ruthless than some of the celeb gossip sites out there.

itsme3683 4 years 10 weeks

Also, doing the market research doesn't actually affect Rihanna. I mean it's not as if she's under the impression that nobody is forming opinions of her right now--positive or negative. All they're doing is quantifying it.

itsme3683 4 years 10 weeks

I agree with snarkypants as well. Not to sound harsh, and I'm not saying that I agree with it, but a recent survey of Boston teenagers showed that most of them thought that the incident was at least partially Rihanna's fault. Like I said, I don't agree with that statement at ALL but considering that those girls are around CG's demographics, it's probably something that a competitor might be interested to know.

itsme3683 4 years 10 weeks

nylorac 4 years 10 weeks

i think its perfectly fine--it's research. Also, I'm sorry to say but Rihanna's decision to stay with her abuser has made me really disappointed. She should realize the implications of her actions in regards to her fans. I know she has to live her life and make her own decisions, but she should also be prepared when people judge. However, I do want the best for her, and if she sticks with Chris I hope either he does right by her or she finally wakes up and realize that anyone who loves you will not hurt you like that. I'm so saddened by the news that this has happened at all.

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