This month's issue of Elle features Sarah Jessica Parker and how she's become not just a celebrity, but also a brilliant businesswoman. In the story, SJP talks about Covet, her new fragrance:

"I know this about me: I will only do something that I can completely and utterly, for better or worse, take the credit, take the blame for, 100 percent," she says. Indeed, the bigwigs at Coty seem bemused by just how deeply she plunged herself into her two fragrances—two-year-old Lovely and, new this month, Covet—obsessing over everything from the herringbone-pattern box to the ultraspecific note of geranium in the scent itself ("I like that the plant was pulled from the earth, so you smell all the green of the sand and the dirt, and just a little bit of those petals on the bottom," Parker says).

To see a gallery of the ad campaign, plus pictures of the jewel-inspired packaging, read more

Covet is starting to roll out into Macy's stores already, but it isn't yet available online. The scent is supposed to be fresh and earthy, but like Sarah Jessica herself, it's in a classy-not-hippie manner. Did you like Lovely? Are you going to buy Covet when it's out? And what do you think about the ads and packaging, below? Source