See the New ck one Fragrance Commercial With Abbey Lee Kershaw
Ck one Returns to Push It, Push It Real Good
by Annie Tomlin 5
Here's a sneak peek at the new ck one campaign. This preview, directed by Steven Meisel, feels like a freshening up of the fragrance's original campaign from the '90s. Makes sense, considering how many designers and beauty insiders cited the early days of Kate Moss — one of the first ck one models — as their inspiration this season. The fragrance relaunch is accompanied by a full digital campaign on March 1, and it looks like we're going to see hot models in their underpants. No complaints here.
The soundtrack for this teaser video is heavy on the '90s references, with a bit of Salt-N-Pepa thrown in for spice. (Add House of Pain and you've pretty much got the set list to my freshman year Winter Wonderland dance.) See how it compares to the original campaign, which featured Kate Moss and music by the ever-awesome Luna, after the jump.
Link Love
- A quick fix for fighting frizzy strands — The Cut
- A love letter to lip balms — HuffPost Style
- Simple tricks for organizing your makeup — Real Simple
- Smashbox is releasing a Bling Ring makeup set — Los Angeles Times
- What ever happened to mineral makeup? — The Fashion Spot
- Pack these mini products for your next vacation — Daily Makeover
- Give your bottom lashes some love with this mascara — Racked
- Nail theses decade-appropriate liner looks — The Sephora Glossy
- Get the white makeup look with Maybelline's new shadow — Temptalia
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