When it comes to being the face of a brand, Sienna Miller is typically more "fashion industry" than "beauty industry" — until now. Today, WWD reports that the 27-year-old Sienna has just been tapped to be the face for a new fragrance from Hugo Boss.
Boss Orange, as it's so been named, will launch in May, and it will be the fourth Boss scent from the Proctor and Gamble line. No word on the aroma, but my instincts are pointing to all directions citrus on this one. Of the forthcoming TV and print campaign, Miller said that the atmosphere was "relaxed and lighthearted…with lots of running around and laughing."
Mantaray
She looks orange...
1Yeah, like I'd trust her judgment on how to smell. Couldn't they afford to get someone with a little more class? Ick!
2Aww crud. I love citrus-y fragrances, but she bugs the living daylights out of me.
3Well, putting aside my personal feelings on some of her actions, I think she's adorable and has great style.
4hallo my name lucky from punjab
5i love sienna! can't wait for promo shots!
6Why would Hugo Boss hire Miller, a person of such seemingly low morals to promote a perfume for them? There are so many more beautiful and more decent women they could have selected. They can't be serious can they? I will never again shop Hugo Boss until they drop Miller.
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