"It comes from my dad's nickname for my mum: 'Linda I love you,'" explained designer Stella McCartney of her forthcoming scent, dubbed L.I.L.Y. ($25 to $100). And if that isn't enough to leave you all teary-eyed, the perfume's moniker also pays tribute to the flower lily of the valley, a favorite of Stella's mother, Linda McCartney. But there's a darker, more masculine side to the perfume, as well, with truffle extract at the top and oak moss at the base. "You can't grow moss — you can't plant it unless it wants to grow," Stella said, adding, "I find that quite sexy and sinister, to contrast with the lily of the valley." To find out more, just keep reading.
The perfume's art deco packaging is also a juxtaposition of masculine and feminine. Its English cut crystal bottle is a nod to the vases and glassware found in the country home Stella grew up in, and the metallic base lends an edgy feel.
Look for L.I.L.Y., Stella's second major fragrance launch, available at Selfridges on Jan. 26, with a US launch at Sephora in September. A shower gel and lotion will also be available to round out the line.