Summer's Eve Talking Vagina Commercials

Summer's Eve Understands Your Stereotypical Lady Needs, Girlfriend

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Summer's Eve really needs to get a new ad agency. Its latest series of commercials from The Richards Group are in extremely poor taste, if not outright offensive. The "Hail to the V" ad campaign is meant to be cheeky and chummy, I guess, but it really just talks down to viewers and falls back on a bunch of gross stereotypes. You know it's bad when the suggestion that your vagina has something innately wrong with it is the least offensive part of a commercial.

The ad above is aimed at Latinas, but there's also one that's supposed to sell to African-American women and another geared toward Caucasians. Keep reading if you want to see the rest of the (cringe-worthy) bunch.

Summer's Eve

7 Comments

junebrug junebrug
I couldn't focus on the racism simply because I was distracted by a hand pretending to be a talking va jay jay. If you hear talking from there, you need more help than a cleansing wipe.
ShekinahShazaam ShekinahShazaam
The one aimed at Black women made me laugh. Maybe that was it's intent, but she did lean more on the southern side. Personally, when I saw the epic V commercial for the first time, I laughed. It was pretty ridiculous, but I don't think it's bad a company is selling a cleaning product. We wash everywhere else on our body, why not the Vagina too?
Moonblossom Moonblossom
It seems like I've only started hearing words like "period" and "urine" in commercials aimed at women (for the longest time, it seemed like "urine" was fine in pet-related commercials, but not for things like mild incontinence products), maybe "vagina" will eventually be de-stigmatized too. By the way, for anyone tempted by the "cleansing cloths" for certain times of the month or whatever - toss a pack of baby wipes in your purse. They're cheaper, gentler, have a neutral PH, and are also great for getting protein-based stains out of clothing (spilled food, etc).
Annie Tomlin Annie Tomlin
As I said to Miriam earlier today, it's interesting that even though we're supposed to love our vaginas, the commercials don't actually *say* vagina. (Cue Julianne Moore in The Big Lebowski.) I get what they were going for, but it just didn't gel. I also found the commercials uncomfortable to watch due to their stereotypes. Half expected Speedy Gonzales to "arriba arriba" his way out of the talking vag-hand. I have been trying to figure out how Summer's Eve could advertise its products in a better way, and I'm stumped. I've never bought their products — no need for them because of aforementioned magical self-regulating ladyparts.
Moonblossom Moonblossom
It's not the TMI that concerns me - it's the old-school mentality that your vagina is "unhealthy" in its natural state, and needs to be "fresh" or whatever. Also, while I understand attempting to cater to your audiences, there's no need to make them so borderline racist that they're uncomfortable to watch. Also, does anyone else find the "talking hand vagina" incredibly creepy and juvenile? To me it feels like a bunch of ten year old boys hiding in a corner of the playground, imagining what vaginas are like after first learning about them.
la ragazza piccola la ragazza piccola
I meant *bit TMI, lol
la ragazza piccola la ragazza piccola
Yeah, I see what you mean...are these on TV? A little big TMI!
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