"My sister was always passionate about fragrance," said Nancy Brinker, sister of the late Susan Komen, founder of the foundation, and author of Promise Me ($10-$32), a book that depicts how the organization came to be. The organization hopes to raise $1 million from sales, but critics are likely to notice that just 13.5 percent of the net sales will go to the foundation.
Look for Promise Me in department stores, drugstores, and on TV in just a few months. The limited-edition fragrance will be sold until October, with plans to launch a different scent next year. Will you check it out?