Swarovski to Launch Its First Fragrance 2011-01-28 12:28:21

Crystal Clear: Swarovski to Launch Its First Fragrance

If you could bottle the essence of crystals into liquid form, what do you think it would smell like? That's exactly what the folks from Swarovski and Clarins Fragrance Group set out to do, using the "grace and magnetism of light" and the aura and energy of crystals as inspiration. The brands' new Aura by Swarovski ($68 to $110), a fruity floral, consists of amber, white musk, benzoin resin, lychee, tuberose, and pink pepper. "Aura is the perfect visual expression for the soul of crystal," said Swarovski's Markus Langes-Swarovski.

The juice will be packaged up in a glass tube with — you guessed it — an asymmetric crystal affixed to its metal top. Also available will be a set of crystal-infused, gloss-filled makeup pendants ($74 to $85) for the face, lip, and body. Aura will be available at Selfridges in the UK exclusively on March 3, eventually rolling out to the Americas next year. What do you think of the description of the scent? Does it appeal to your aura?

Source: WWD
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