Yes! Daneen at Spoiled Pretty has said what I've been thinking all along: Colgate's new Wisp product is an environmental fail. Wisp is a wee single-use cleaner that has a pre-soaked scrubber on one end and a pointy pick on the other. It's about the size of a lipstick, so the idea is to tote it with you and whip it out whenever spinach-teeth becomes a threat.
Unfortunately, Wisp can't be recycled or even re-used. So every time you unwrap one and use it that little Wisp will head off to a landfill. I'm all for convenience, but not at the expense of being environmentally sensitive. Disposable stuff is so passé. So instead, I tote this Preserve toothbrush, which is made from recycled yogurt cups. It comes in a tube, so I can toss it in my bag and go. And when the toothbrush wears out, Preserve will recycle both the brush and tube into plastic lumber that can be used in parks. Seems like a no-brainer to me.