Target Expanding Multicultural Beauty Offerings

by Jessica Cruel 0

Target is stepping it up when it comes to beauty. The store is expanding its multicultural offerings in hair, makeup, and skin care in nearly half of its locations. In some stores, WWD reports, the updated diversity initiative will reach over 36 feet of shelf space — up from only eight feet not too long ago. Featured brands include Shea Moisture, Mixed Chicks, Camille Rose Naturals, The Jane Carter Solution, Milani, Iman, Moco de Gorila, Shea Radiance, and Tio Nacho. The items are budget-friendly, too, ranging from $3 to $22. It's clear that Target is reaching out to a multicomplected, multiethnic, and multifaceted beauty base — and we love it.