by POPSUGAR Beauty 6

New from Essie Cosmetics is a special, limited-edition nail polish created in support of Breast Cancer Awareness Month. The color, Pink Is Powerful ($7) is a pale, shimmery sheer pink intended to inspire hope. 10% of the profits from Pink Is Powerful will be donated to the Entertainment Industry Foundation's Women's Cancer Research Fund throughout the month of October. So go ahead, indulge and paint your nails this pretty pink and help support breast cancer patients, awareness and prevention.