I haven't quite figured out why virtually applying beauty products online is so appealing, but considering I've just spent the past 20 minutes messing around with Pur Minerals' Pur Virtual Looks feature, it's apparent that my name is Bella and I have an addiction. Just select your eye color, and swipe on whatever shades you'd like for the lid, crease, and liner. Here, I attempted to re-create the palette from Derek Lam's Spring 2010 show. OK, so it's not entirely perfect since the brand doesn't have every hue under the sun, and there are no variations on the actual pupil colors . . . but if you feel like testing out a few shades without the commitment, get your computer's mouse ready to channel your inner makeup artist.