Back in the day I worked in a salon, and I noticed a few techniques, services, and scents the guys seemed to gravitate toward. Stacey Parks, the spa director of Spa Claremont in Berkeley, CA, confirmed what I believed to be true. Generally speaking, when it comes to spa treatments, whether it be at home or at the spa, guys tend to like everything with a little extra spice. So to add some excitement to your man's Valentine's Day, just keep reading.
To stimulate the senses: Don't load up your guy with a bevy of fragranced products. "It's easier to do a treatment that doesn’t have a lot of scent to it, or something that's a little bit more stimulating, like mint," explains Stacey.
To relax the senses: "Men especially carry a lot of tension in their upper back and their neck, so I would suggest a massage with an oil that has more of a pine scent, something that’s a little bit more spicy," Stacey suggests. "Scalp massages can [also] be very beneficial," she advises. (Learn how to give a great neck and head massage here.)
Get tough: "I find that gentlemen are always attracted to a more vigorous massage rather than the aromatherapy and more relaxing massages," she says. Tip: if your massage skills could use some help, rub on an aggressive salt or sugar scrub instead.