Vincent Longo

by Jaime Richards

There are a lot of factors that go into choosing makeup shades whether it's determining if you have cool or warm undertones to figuring out which eye shadow hues "go" with your coloring. But celebrity makeup artist, Vincent Longo, wants to make something clear. "When it comes to eye shadows and lip color, women should be free to experiment and have fun. A woman's eye color should not determine what eye shadow hue goes on the eyes."

So, don't be afraid to mix and match warms and cools, as Longo explains:
For example:
Brown eyes (warm) can look beautiful with blue eye shadow (cool) — as seen on Keri Hilson.
Blue eyes (cool) can look great with brown eye shadow (warm).
Green eyes (cool/neutral) can look fantastic with topaz eye shadow (warm).
Hazel eyes (warm/neutral) can look stunning with purple eye shadow (cool).

And when in doubt:
Longo recommends the following universally flattering colors: for the eyes, go with a brown, beige, or black, as found in Vincent Longo Cosmetics' lip stain in Cherry ($23) or Perfect Shine gloss in Ella ($22); and for the cheeks, you can't go wrong with a warm coral.

But do be careful with blush and foundation:
"If you get the foundation or blush shade wrong and not matched to the skin tone, this can look ghastly," Longo says. (Be sure to check out these tips for picking the right foundation and choosing the right blush color.)

by Jaime Richards

Vincent Longo is a celebrity artist who has worked with the likes of Heidi Klum, Hillary Clinton, Gwyneth Paltrow, and Naomi Campbell, and he's also the CEO and creative director of Vincent Longo Cosmetics. And after a little hiccup with his namesake company, the brand is making a big comeback with revamped products.

More on the products to come, but in the meantime Vincent has many great makeup tips to share. So to see his advice on everything from concealing to getting the hottest summertime makeup looks, just keep reading.

by Jaime Richards

Due in part to a failing economy back in 2008, Vincent Longo Cosmetics was eventually forced to pull its products from the shelves of retail giants such as Sephora, Neiman Marcus, Fred Segal, and Nordstrom. Space NK, however, still kept the indie brand's stock in supply. But now, Vincent Longo is set to make a big comeback.

Last year, the company began selling its products in CVS Pharmacy's Beauty 360. And with a new investor in place, Vincent Longo himself is now again able to work on what he's known for: creating innovative, stand-out formulations.

He'll completely revamp everything except for complexion products. New items will include Liquid Concealer ($28), formulated with arnica and peptides to reduce dark circles and puffiness; Pearl X Eyeshadows ($25), baked shadows with speckled colors; and Perfect Shine V Gloss ($22), glimmery pearl lip colors that add temporary volume. To see what other brand is also making moves to rise from the ashes, just keep reading.

by coutorture I Heart Makeup is our source for all things Indian and beauty related in the community. Her coverage of India Fashion Week inspired us to explore it right here on Coutorture. Today she is showcasing a more unusual trend that we often think of as being reserved for very Blond women from the South. We are talking about frosty eyes! I Heart Makeup is seeing it on Bollywood stars.
This actually got us inspired because really who couldn't use a little bit of fun with some frosty looks? She suggests NARS Duo Eyeshadow Cream in Thebes but we think that Vincent Longo's Wet Diamond Eyeshadow is how we would play it. This creamy soft, full color eye powder with light reflective pearls is perfect for playing with the new frosty Bollywood starlet looks. Applied dry a sheer veil affect brightens the eyes if you want to go a little more subtle. When applied wet it turns into a shimmering cream that lasts for hours without creasing. We suggest White Sparkle or Jewel 69 for the ultimate fun and frosty looks. Its not just for Texans or Sorority girls anymore! And just because we are feeling funky on Monday we decided to share our favorite old school Bollywood routine Jaan Pehechaan Ho. Underneath the masks we are betting these lovely ladies have frosted eyes. Check Out More Shoutouts Here

by coutorture

The full blooms of Spring are right around the corner, so we couldn't help falling in love with Vincent Longo's Wet Diamond Eyeshadow in Verite. The Wet Diamond Eyeshadows are designed to range from a buildable sheer when applied dry to a dazzling rich hue when applied wet. Verite, a vibrant emerald, is the perfect choice for celebrating nature's return.


To use Wet Diamond Eyeshadow for maximum color payoff, simply dampen your eyeshadow brush and apply. If using another brand, be sure the shadow you're using is approved for wet use.