Vintage Beauty Ads from the Thirties

Vintage Beauty Ads from the Thirties

In an age of boob jabs and moms saving for cosmetic surgery for their daughters, it's hard to believe that only a few decades ago, our ideals of beauty were so different. The '30s were a simpler time, and because of the Great Depression, makeup truly was a luxury for most Americans. That's why you'll see, among ads for Coty perfume and Bourjois lipstick, a few hard pitches for now-essential items such as toothpaste. Celebrity endorsements weren't as important, but glamour — along with a hefty dose of European inspiration — was essential. Take a look!

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