You know who's really underexposed? Paris Hilton. It's almost as though we never see her. Fortunately for her legions of fans, the notoriously press-shy heiress has launched a new website, Paris and Sally, to promote her line of $69.99 hair extensions. It's about as subtle as a sledgehammer, too. Promises of "hotness" (whatever happened to "heat"?) attempt to pique your interest in extensions, and then there's this personal message from Paris:

Everyone should get the chance to be me. That's why I created the world's hottest hair extensions. Choose from ten fabulous shades and you will be a clip away from hotness.

The site is thoroughly and amusingly silly, but if anyone knows extensions, it's Paris. What would it take for you to buy her product?