"If you are thinking about the top layer of the skin, with all the pollution and debris, if you just use a cleanser first, the majority of that debris is not removed," he explains. That's why he advises using a polish first to blast the skin's surface. "The polish ingredients are linked directly to prime the skin for the cleansing step. Then there is a epidermis that is ready to soak up the nutrients, antioxidants, and minerals," he adds. And that's when the nourish — aka hydrating — step comes into play. It's a method that goes against the status quo, but next time you're standing over the bathroom sink, give it a try. You might just become a cleansing-second convert.