POPSUGAR Beauty

Why a Glowing Review Might Not Be So Real

Jul 17 2009 - 7:00am
You already know that you shouldn't believe everything you read on the Internet, but here's another reminder: NY Attorney General Andrew Cuomo has settled with a cosmetic-surgery group [1] due to its unethical shilling. Lifestyle Lift is paying $300,000 to New York State for posting fake endorsements of its services. From the story:

According to the AG's office, investigators uncovered e-mails sent to employees of the company directing them to post positive reviews of its services online. As noted by the AG's office in a press statement, one e-mail sent to staffers read, "Friday is going to be a slow day — I need you to devote the day to doing more postings on the web as a satisfied client." The company's employees allegedly created false accounts on online forums, posting positive reviews, as well as counteracting critics of Lifestyle Lift.

Basically, Lifestyle Lift worker bees were busy "astroturfing" websites by creating fake buzz. It's good that they've promised to cut that out, but they're far from the only company to do so. (When we catch promoters of a product here on Bella, we put the kibosh on that right away.) Treat this as a reminder to look into any sort of over-the-top endorsement; they're sometimes real, but as you can see, that's sometimes not the case.

Photo by Purpleslog [2]


Source URL
http://www.bellasugar.com/beauty/Why-Glowing-Review-Might-So-Real-3508701