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Yes to Carrots

Bella Brand: Yes to Carrots


If you've already said Yes to Carrots (the line launched internationally in November 2006), get ready to say Yes to Tomatoes and Yes to Cucumbers, as two of the spin-off lines launch in the US this month. The tomato line is formulated with Lycopene, antioxidant red tea, antibacterial red pepper and is best for oily or combination skin. The cucumber line includes healing aloe, green tea, and green pepper to soothe and brighten skin.

At an event to introduce Yes to Cucumbers and Yes to Tomatoes stateside yesterday, CEO Ido Leffler said a major goal of the line is to "bring smiles to people's faces," pointing out that the shampoo bottle instructs you to "shampoo daily on wet hair while singing" (and yes, people have written in to point out that it works whether you are singing or not). To that end, the company has also launched The Seed Fund, which has done everything from set up victims of domestic violence with gardening jobs in Ohio to offering an after-school program for Ethiopian immigrants in Israel. With your cash not only benefiting your looks but also worthwhile causes like these, it's hard to just say no.

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