After you've gone pale, hollow out your eyes with a taupe shadow all around your eye sockets. Don't forget to go around your nose, along your cheekbones, and around the contours of your mouth. Bouchard used the brown shades from the Monster's Bride Pro Palette x6 ($44).
Next, he created the beginnings of a bloody stare by lining the eyes with a red Lip Pencil ($20). He also drew on bloody cuts, and went back and blended everything with a brush.