Forget Grandma's "after Memorial Day" rule. Fashion experts, trendsetters, and even Hollywood’s most glamorous celebrities agree that snow-colored styles are a fresh, versatile, and acceptable choice all year round. In fact, the only time white is not right is when a particular item of clothing starts to look dingy — as the result of stains, spots, and discoloration, or simply because you wear and wash it far too much.

With Tide Vivid White + Bright Detergent, you can get powerful cleaning, whitening, and brightening without sacrificing the quality of your clothes. Because Tide Vivid White + Bright contains no chlorine bleach and has an ingredient that neutralizes the chlorine in your water, it's safe for all your machine-washable clothes and won't cause colored garments to fade. The result is whiter whites and brighter brights that might just see today's trend through tomorrow's comeback.

For bonus whitening power, include Tide Boost Vivid White + Bright Pacs in your laundry routine. Designed to work with Tide Vivid White + Bright Detergent, the in-wash booster "pac" gets added to the wash cycle with detergent for brighter whites vs. detergent alone.

Click here to learn more about Tide products, including the Tide Boost Vivid White + Bright Money Back Guarantee.

Striped tees? Check. Skimmer pants? Check. Espadrille shoes? Check. Just remember that no head-to-toe Spring wardrobe transformation is complete without a little hands-on action — and you'll find all the ideas and inspiration you need in our Ultimate Nail Guide!

From gaga graphics to showstopping shades, the Ultimate Nail Guide is your one-stop shop for the latest trends, colors, artistic effects, and more. Get the beauty buzz on the manicure styles fresh off the runway and hot on the street, plus vote for your favorites and share pics with friends.

Simply follow your fingertips and make a truly memorable (and très fashionable!) impression this Spring. Visit our Ultimate Nail Guide now and get handled with care.

When you're always on the go, it's not always easy to keep up with skin care. Introducing Olay Fresh Effects, a new skin care line that's as unstoppable as you are. You'll deep clean, hydrate, and perfect your skin easily with products that fit your lifestyle. Learn more about this new adventure in skin care — watch the video above now!

When hydration calls, how do you usually answer? Personally, we’re bored by water and somewhat mystified by the ingredients in those artificial sports and energy drinks. Enter ZICO Pure Premium Coconut Water, the ultimate hydration drink with natural Oomph.

ZICO is loaded with five electrolytes: sodium, magnesium, calcium, potassium, and phosphorus, which work together to support your body with what it needs to stay hydrated and help perform at its best. So whether you’ve just finished a long run, need a premeeting boost, or want to make your breakfast work harder for you, consider ZICO your go-to “oomph” option.

Watch the video above to get some Oomph from ZICO. Then see how sweet hydration can be — try the fresh-blended Chocolate Berry recipe below and enjoy the most replenishing treat imaginable!

YOU’LL NEED:
½ cup chilled Chocolate ZICO Premium Coconut Water
½ cup ice
1 banana
½ cup strawberries
½ cup raspberries
1 scoop chocolate protein (or 2 blocks dark chocolate)

DIRECTIONS:
Add all ingredients into a blender. Blend.

The mercury may be rising, but Summer is not the time to dial down your fab factor! While it's impossible to ignore the impact that heat and humidity have on your style, get inspired to work around it — do more with lighter clothing, and customize a lower-maintenance beauty routine that lets your inner radiance shine through.

Learn how to turn heads all Summer long with these fashion and beauty tips from Crest 3D White Whitestrips. Plus, enter your name and email address below for a chance to win $2,000 toward purchasing the hottest trends of the season, as well as goodies from Crest 3D White Whitestrips that promise a brilliant smile all year.

Short and Sweet: A versatile pair of chinos of the right length and color are a wardrobe necessity that can be dressed up with a sparkly cami, blazer, and earrings; made casual-chic with Grecian sandals and an eye-catching neck wrap; or be coed cool with oxford shoes, a button-down shirt, and a cardigan.

Slip-and-Go Solution: From a shirtdress to a maxi dress, everyone needs a perfect Summer frock that combines comfort, ease, and style. Choose the fit, length, and fabric that are most flattering and appealing to you, and use the right accessories to take the piece from day to night.

About Face: Warmer temperatures and humidity have a way of turning a full face of makeup into a shiny mess. Instead of heavy liquid foundation, try a light tinted moisturizer that provides sheer coverage with the added benefit of SPF.

Do the Updo: Not only will an easy-yet-elegant swept-up style keep hair off the neck and face, but it also helps you work around seasonal stressors like frizz, limpness, and sun damage.

Flash Your Summer Whites: If you're not whitening, you're yellowing. Crest 3D White Intensive Professional Effects Whitestrips whiten as well as $500 professional treatments for a smile that's magnetic, alluring, and, most of all, attainable. Click here to learn more about the entire Crest 3D White collection of products, including Whitestrips teeth whitening systems, toothpastes, rinse, and toothbrushes that work together to whiten, clean, and protect your smile for visible results that will turn heads.

Enter For a Chance to Win: Submit your name and email address here for a chance to win $2,000 and products from Crest 3D White.

No Purchase Necessary. Ends [May 21 2013]. See Official Rules

Sure, you're used to making a splash with your laid-back beach looks. But now those cute cutoffs, cool fedoras, and hip bandeaus could earn you more than fashion kudos — you could become the new face and voice of Hawaiian Tropic®! Hawaiian Tropic® is launching an online search for the "New Face" of Hawaiian Tropic®! Hawaiian Tropic® is inviting women to enter its nationwide Facebook contest and become the brand's new spokeswoman. The woman who best embodies everything the Hawaiian Tropic® brand now stands for — beauty, confidence, and beach-babe style all while enjoying the sun in a safe and protected way!

Visit the Hawaiian Tropic® Facebook page today through May 31, 2013, to enter the contest by submitting a photo and information about your personality, style, and interests. Not only will you have the chance to be featured in a 2014 Hawaiian Tropic® advertisement as the brand spokeswoman, you will also receive inside perks and opportunities, including an all-expense-paid trip to a tropical location. And that's only the beginning!

And remember to indulge, pamper, and protect your skin with Hawaiian Tropic® sun care before you make your latest Summer style statement. Hawaiian Tropic® sun care products are infused with exotic botanicals and a signature tropical fragrance, so you not only look your best, but also smell your best while hanging by the beach or poolside!

Visit the Hawaiian Tropic® Facebook page and enter the contest now!

Sure, nautical stripes or a floral dress are classic Summer staples you can always depend on. But for those of you looking to amp up the "wow" factor this season, we've got the 411 on the hottest trends, plus how (and where) to wear them.

The Brighter Side: From daring yellows to florescent pinks, neon is more "now" than ever. Think it's too much for a day wedding or an office picnic? Turn heads without stealing the show simply by choosing bolder colors with sophisticated silhouettes, like a classic A-line. Top with a cardigan in a complementary but toned-down hue like navy or black, and you've put a fresh, on-trend spin on a timeless look.

Denim With a Twist: Vintage details, eye-popping prints, and cropped lengths are on our radar this Summer — especially paired with strappy heels or peep-toe pumps for a sexy date-night look. Try with a matching sleeveless denim jacket and earrings if you're hitting your favorite rooftop bar or a colorful cropped blazer for alfresco dinner reservations.

Swimwear as Outerwear: Love that bandeau bikini top? Buy it in at least one other color, because you'll be wearing it beyond the beach. Try it layered beneath a sleeveless scoop-neck tank and paired with jeans, sandals, and colorful shades for a laid-back, casual look perfect for a pool party or day at the amusement park.

Sport Meets Street: This season, racerback tanks, wide-leg side-striped pants, and lightweight varsity jackets are more "downtown" than "gym-bound," especially when you add edgy accessories like a slouchy knit hat and low-heeled motorcycle boots. Take this modern look out to the ballgame or the boardwalk for old-fashioned fun on a breezy Summer night.

Love it, want it, get it now. Find all these trends, available from your favorite contemporary brands, like Joe's Jeans, Bar III, and Kensie, in the Impulse department at Macy's. Click here to get started.