Thanks to This $9 Primer, Foundation Touch-Ups Are a Thing of the Past
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I hate touching up my foundation and concealer. It just never looks quite as fresh as the first hour or two it was on my face. Since I'm tired of taking it all off and starting from scratch before my evening plans with friends, I've been trying to be better about using primer regularly. (As a quick refresher, the product is known to help your makeup last longer throughout the day.)
That resolution is what prompted me to pop open my e.l.f. Cosmetics Luminous Putty Primer ($9).
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On top of giving your look longevity, it's designed to create a smooth, glowy, poreless canvas for your foundation application. The inclusion of hyaluronic acid in the formula helps to subtly plump up and hydrate the skin at the same time.
One of the things that I love most about this primer is that it's so lightweight. I don't feel like I have an extra layer of product on my face when I'm wearing it. When I apply it, I scoop out a teeny-tiny dollop, warm it up in between my fingers, and then use my fingertips to spread it evenly over my entire face.
The brand recommends waiting at least 30 seconds before moving onto your next step, so once that time has passed, I break out my foundation and my sponge.
When I use this Putty Primer, I find that my foundation adheres to my skin better and delivers so much more of a transformative effect.
Recently, I decided to put it to an all-day assessment to see if touching up my makeup was necessary at all. I applied the primer around 9 a.m., knowing I had plans to see my friend for dinner at 6 p.m. Other than putting a little more concealer under my eyes (I had been rubbing them!) and on an inflamed pimple on my chin, the rest of my face looked fresh and glowy — just like it did postprimer in the morning.
It passed its test with flying colors. e.l.f. Cosmetics also offers the Putty Primer in Matte, Poreless, and Acne-Fighting formulas, so there's an option for every type of makeup look.