Everything You Need to Know About Eylure's Vlogger Series Lash Launch

Courtesy of Eylure
Courtesy of Eylure
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What if we told you that there is one accessory that could enhance your natural beauty, make you appear more glamorous instantly, and only take a few seconds to incorporate into your normal routine? We're pretty sure that after hearing that the answer is "false lashes," you might be a bit wary. Yes, despite their transformative powers and affordability, falsies are misunderstood and underappreciated. Many reserve the fluttery strips for major occasions like weddings, only to allow their application to be ruined by anxiety and excess glue.

However, aside from Rockettes and celebrity makeup artists, there is a sector of the population that has mastered falsies (and wants you to love them as much as they do): beauty influencers. Women known for their #GetReadyWithMe videos and #FaceoftheDay selfies know that popping on a lash is the easiest way to pump up their finished look. These same ladies are sharing that secret with their dedicated fan bases, which is why British brand Eylure has tapped four beloved influencers for its Vlogger Series lash collaboration.

Nicole Guerriero, Sarai Jones, Ann Le, and Nikki Phillippi — self-professed lash-lovers — each designed two pairs of strips for a total of eight lush sets. They're divided by theme: one is meant to be more of a natural everyday lash, while the other is a more glam style. The women aim to encourage everyone to experience how wearable false lashes can be in real life.

The Walgreens-exclusive products launched earlier this year and are selling out quickly (after all, these ladies have nearly four million followers between them) but are absolutely worth hunting down. The fabulous, reusable strips come at a drugstore price point ($8-$9!) and are incredibly versatile, as even the "daytime" lashes can be worn after-hours as a sexy addition to your Valentine's Day date look.

To inspire your next eye makeup masterpiece, we spoke with all four influencers to get the lash lowdown on how to wear them, application tips, and more. Read on!

Nicole Guerriero

Nicole Guerriero

POPSUGAR: How did your lash addiction start?
Nicole Guerriero: My lash addiction started the very first time I successfully put on a pair of falsies. I had been into makeup for a couple years before I finally worked up the nerve to apply my first set. I may have glued my eye shut the very first time (haha), but after I got them on correctly, I never looked back.

PS: What advice do you have for women who are nervous to try false lashes?
NG: Just do it and practice, practice, practice. You get so comfortable after your first couple times that I swear it just becomes muscle memory when applying.

PS: What is your top tip for flawless lash application?
NG: Don't apply your lashes with wet glue. Give it about 10-15 seconds to let your glue get tacky and then apply — this will prevent your false lashes from sliding all over the place. [Also,] apply your lashes with your eyes open and looking straight ahead. This helps ensure that your lashes are sitting upward instead of sitting straight out, which can happen sometimes if applied on closed eyes.

Eylure x Nicole Guerriero: Casually Glamorous

Eylure x Nicole Guerriero: Casually Glamorous

PS: What is the significance of the name?
NG: My day lash is called Casually Glamorous, which I feel sums me up pretty well. My favorite look is a full face of makeup with sweats on. Before I was a glam girl, I was a tomboy, and being comfortable and casual is key. A pair of sneakers and false lashes are staples in my life.

PS: What look would you pair them with?
NG: Anything. I love the versatility of Casually Glamorous. You can wear her with a fresh, dewy day look or rock her with a cat eye and a red lip for a more amped-up look. I wanted them to be similar to natural lashes . . . just, like, really amazing natural lashes.

Try them: Eylure x Nicole Guerriero: Casually Glamorous ($8, at your local Walgreens)

Eylure x Nicole Guerriero: #OneFourThree

Eylure x Nicole Guerriero: #OneFourThree

PS: What is the significance of the name?
NG: #OneFourThree is a representation of the old-school pager/beeper code "143," which translates to "I love you." 1 for I, 4 for love, and 3 for you. (We had to get creative before text messaging!) I have been using 143 to let my subscribers know I love them since the beginning of my YouTube journey; it's a little inside thing between me and all of them.

PS: What look would you pair them with?
NG: For me, anything, but I'm a lash-lover so I fear no lash. If you are just starting your lash love affair, I'd save these babies for girls' night out or date night. They are full and luscious and the perfect finishing touch to any va-va-voom look.

Try them: Eylure x Nicole Guerriero: #OneFourThree ($9, at your local Walgreens)

Sarai Jones aka Krazyrayray

Sarai Jones aka Krazyrayray

PS: How did your lash addiction start?
Sarai Jones: My "krazy" lash addiction started in high school when I started to go to school dances. My friends and I would always put these HUGE lashes on and look like a mess because we didn't really know how to cut them. As time went on, I started wearing them more and more, becoming a pro at them.

PS: What advice do you have for women who are nervous to try false lashes?
SJ: I promise they won't get stuck on your eye. So many people are so nervous about that. My friends always ask how you take them off and I'm like, "Well, you just pull gently." Haha! Also, just be patient and take your time putting on your falsies. Practice makes perfect!

PS: What is your top tip for flawless lash application?
SJ: Don't rush it! Make sure you take care of your natural lashes first and then apply your false ones. DO NOT curl your false lashes or they will crease and look ridiculous. Also, make sure when you put the glue on the lash, you let it sit on there for about 30 seconds before putting it on because the glue needs to get tacky. Once the glue gets tacky, [the strip] will stick on your eye.

Eylure x Krazyrayray: No Filter Needed

Eylure x Krazyrayray: No Filter Needed

PS: What is the significance of the name?
SJ: "No Filter Needed" means when you're wearing the lashes and take pictures in them, you don't need to add a filter, because you already look FAB! They give you a doll effect, so it makes your eyes stand out.

PS: What look would you pair them with?
SJ: These are more casual cute for girls in high school, or business casual for ladies in college or starting their careers. For makeup, they'd be nice with a more neutral look with a light pink lip. If you are going to dinner and a movie, you can put on a bolder lip color.

Try them: Eylure x Krazyrayray: No Filter Needed ($8, at your local Walgreens)

Eylure x Krazyrayray: #KrazyGlam

Eylure x Krazyrayray: #KrazyGlam

PS: What is the significance of the name?
SJ: My evening lashes are for when you're feeling sassy. The lashes have a sweet yet spiky look that will make any eye shape look beautiful. These lashes are super glam and these represent who KRAZYRAYRAY is.

PS: What look would you pair them with?
SJ: The look I would pair with is either a neutral eye with a bold lip or a smoky eye and a nude lip. One or the other would look bomb! For your outfit, I would wear an edgy leather jacket. That's my go-to.

Try them: Eylure x Krazyrayray: #KrazyGlam ($9, at your local Walgreens)

Ann Le

Ann Le

PS: How did your lash addiction start?
Ann Le: I felt like I worked so hard on my makeup and when I looked at my photos or videos online, it seemed like I barely did anything. I wanted my eyes to have that standout "pop." I then remembered trying on false lashes for a photo shoot once and it made my lashes look so nice and full.

PS: What advice do you have for women who are nervous to try false lashes?
AL: Don't be nervous! False lashes are completely removable and easy to change if you want to try a new look. When it comes time to take them off, you're not cutting off anything. All you have to do is peel them off (slowly) and you are back to your old self.

PS: What is your top tip for flawless lash application?
AL I have so many great tips in my Lash101 video on my YouTube channel. Wait for the glue to become tacky before applying the lashes closely to your lash line.

Eylure x Ann Le: So Lovely

Eylure x Ann Le: So Lovely

PS: What is the significance of the name?
AL: I picked it because I use the word "lovely" a lot and my viewers started using the word to describe my videos. The word is a connection between the lashes and my audience. So Lovely is a fun name to use to describe my design and also stays true to who I am.

PS: What look would you pair them with?
AL: I wanted something light and flirty for day and evening wear. When creating this, I asked myself, "What would I wear with the hubby if we were going out all day?" I thought about how us girls love taking cute Instagram photos whenever we're out. So, the lashes must stand out. Then later in the day, if you decide to go out for dinner, you'll be ready with dazzling eyes. They go well with a simple pair of jeans and tee or cute fitted jumpsuit for a party.

Try them: Eylure x Ann Le: So Lovely ($8, at your local Walgreens)

Eylure x Ann Le: #SoFancy

Eylure x Ann Le: #SoFancy

PS: What is the significance of the name?
AL: It's playful with a little extra kick.

PS: What look would you pair them with?
AL: They are nice and full, yet not too overly dramatic that it would take the focus away from your eyes and makeup. I love full lashes, but they are usually too heavy looking for my eyes. These have the perfect amount of fluffiness, enough to enhance any makeup, especially the smoky eye look.

Try them: Eylure x Ann Le: #SoFancy ($9, at your local Walgreens)

Nikki Phillippi

Nikki Phillippi

PS: How did your lash addiction start?
Nikki Phillippi: Growing up, I wore lashes for dance and loved the look it gave me when I was on stage! I hadn't worn lashes too often since my dance days, but when I was given the opportunity to design my own natural-looking pair, I was less intimidated to wear them AND was reminded how much I love the look lashes give me. They really open my eyes and honestly just amp up my whole look!

PS: What advice do you have for women who are nervous to try false lashes?
NP: My advice is to start with a natural lash like I did. Do what makes you comfortable, but don't be too intimidated to try something more bold and fun! Just keep practicing putting them on. No one is perfect right out of the gate . . . so don't stress too much.

PS: What is your top tip for flawless lash application?
NP: So this tip was actually given to me by James Charles: Use a pair of tweezers to push the lashes as close to your natural lash line as possible. Then use the tweezers to squeeze together the natural and false lash for a seamless look. Another tip from my mom is that you don't need as much glue as you think you do . . . I've started using way less, and it looks so much more natural and the lashes still stay put!

Eylure x Nikki Phillippi: Flirty Feline

Eylure x Nikki Phillippi: Flirty Feline

PS: What is the significance of the name?
NP: I've been obsessed with a cat-eye look for years! I wanted both sets of my lashes to call out to that cat eye. "Flirty" really reminded me of what I was going for when I was designing these lashes: fun, light, and natural. They also kind of make you look like a girlie cartoon character because of the cat-eye swoop effect!

PS: What look would you pair them with?
NP: Because these lashes are so natural looking, you can wear them however you want. The band is so thin that you don't need to wear any liner to blend [the strip] into the lash line. For my everyday look, I like to wear them with a champagne eye shadow and a rosy tinted balm on my lips.

Try them: Eylure x Nikki Phillippi: Flirty Feline ($8, at your local Walgreens)

Eylure x Nikki Phillippi: #MidnightMeow

Eylure x Nikki Phillippi: #MidnightMeow

PS: What is the significance of the name?
NP: Midnight Meow felt like a fun way to distinguish a night look but still have it be flirty! They not only go into a cat-eye shape but get thicker on the outside. They're also very fluttery on the outside, which is really pretty in my opinion.

PS: What look would you pair them with?
NP: I like to go more "all out" with these lashes! I love to create a full, smoky cat eye. Lately I've been really into maroon and gold shadows. I like to keep the main focus on my eyes, but sometimes I'll wear a dark red or a deeper rosy mauve color on my lips to intensify the whole look.

Try them: Eylure x Nikki Phillippi: #MidnightMeow ($9, at your local Walgreens)