Get a First Look at Jones Road, the New Makeup Line by Legendary Makeup Artist Bobbi Brown

Jones Road
Jones Road
Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

Bobbi Brown and her namesake beauty brand are already a household name in the industry, and now, the legendary celebrity makeup artist is expanding her beauty empire with a new line, Jones Road. It's the first beauty collection Brown has launched since leaving her original company in 2016, which she founded nearly 30 years ago.

Jones Road is a clean cosmetics brand that puts an emphasis on the natural, no-makeup look — her signature. "I've had a photo of Phoebe Philo, the former designer of Celine, on my inspiration board since I began creating [this brand]," Brown told POPSUGAR. "She's wearing a simple navy blue sweater and no makeup and she looks effortlessly beautiful. That's how I want people to feel when they try Jones Road."

The new items are what Brown considers indispensable beauty products and are for makeup-lovers of all ages, skin types, and skin tones. The brand launched with three color cosmetics products (and one bundle) on Oct. 26, with an additional three products on the way. The first three items: The Mascara, a black volumizing mascara; and Cool Gloss, a plumping lip gloss that comes in five shades; and the Miracle Balm, a versatile, pigmented balm that comes in four shades and can be worn on the cheeks, lips, and eyelids.

That last one is her favorite. "It adds a wash of soft-focus moisture to enhance your skin. It reflects light so it adds a hint of glow wherever you need it," she said. "It's made with jojoba seed oil, argan oil and Vitamin E so it also nourishes your skin." The products on the way are a glittery liquid eyeshadow, a cushiony cream eyeshadow, and an essential eyeliner pencil.

Jones Road

"I created my original brand in the 90s — things are different today," Brown said in a press release. "Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It's the ultimate no-makeup makeup."

If Brown's first beauty company is any indication, Jones Road's products are going to be nothing short of amazing and a huge hit among industry pros. Ahead, get a closer look at all of the new launches, including the three products that are coming soon.

Jones Road Miracle Balm
jonesroadbeauty.com

Jones Road Miracle Balm

The Jones Road Miracle Balm ($38) is Brown's hero product and comes in four shades: Au Naturale, a barely there transparent hue; Dusty Rose, a soft pink; Bronze, a terra-cotta brown; and Tawny, a deep red. The multiuse balm reflects light for a soft focus.

Jones Road The Mascara
jonesroadbeauty.com

Jones Road The Mascara

The Jones Road The Mascara ($26) is a straightforward, everyday mascara in the blackest of black pigments. It has a curved wand to help lift and give volume to lashes.

Jones Road Cool Gloss
jonesroadbeauty.com

Jones Road Cool Gloss

The Jones Road Cool Gloss ($22) is a lightweight gloss that uses peppermint to naturally plump lips. It comes in five shades: Original, a clear gloss; Mocha Shimmer, a shimmery brownish-red; Boysenberry, a deep maroon; Nude Beige, a natural-looking pink shade; and Poppy Red, a vibrant, bright red.

Jones Road Start-Up Kit
jonesroadbeauty.com

Jones Road Start-Up Kit

The Jones Road Start-Up Kit ($68) is a bundle of four products: Just A Sec Eyeshadow in Golden Peach, The Best Eyeshadow in Dark Brown, The Best Pencil in Black, and Cool Gloss in Original.

Coming Soon: Jones Road Just A Sec
jonesroadbeauty.com

Coming Soon: Jones Road Just A Sec

The Jones Road Just A Sec ($26) hasn't launched yet, but the eyeshadow is listed on the brand's website and comes in six colors. It can be used on the lids, the inner corner of the eye, the brow bone, or wherever else you want to put it.

Coming Soon: Jones Road Sparkle Wash
jonesroadbeauty.com

Coming Soon: Jones Road Sparkle Wash

The Jones Road Sparkle Wash ($24) is a liquid glitter eyeshadow pigment that's coming soon to Jones Road. It will be available in five shades.

Coming Soon: Jones Road The Best Pencil
jonesroadbeauty.com

Coming Soon: Jones Road The Best Pencil

As its name suggests, the Jones Road The Best Pencil ($22) is a makeup-collection staple. The pencil can be used to create everything from a smoky eye to a graphic liner look.