Kat Von D Beauty Is Launching a Mascara, and I'm Throwing Away All My Others

Updated on 3/31/2019 at 6:30 PM

POPSUGAR Photography | Kelsey Castañon

Frankly, me without mascara is like a turtle without its shell: alarming to behold and extremely vulnerable to the elements. I just don't feel like myself without it and would sleep, swim, and live in the stuff permanently if eye docs didn't also say that the accumulation of mascara could lead to an erosion through my conjunctival surface. (The dilemma — tell me about it.)

Still, nobody knows the value of something that lasts forever more than tattoo artist Kat Von D, and now her bespoke beauty line is coming out with its first mascara in nearly five years called Go Big or Go Home Mascara. (In the interest of turtles, it's also worth noting the formula is vegan.) Anyway, the launch felt kismet. I stocked up on two.

Did this one end up living up to the hype? Keep reading ahead to find out. . . although you can probably guess I had a really hard time letting it go at the end of the day.

Kat Von D Beauty Go Big or Go Home Mascara

First of all, the tube itself is, dare I say, chonky. It feels heavy — like you're holding the weight of your eyelashes' future in your hands. What makes the Kat Von D Beauty Go Big or Go Home Mascara ($23, launching April 19) really cool, though, is that it's made with plant-based fats (as opposed to beeswax or other polymers) to give it its volumizing properties, and, boy . . . does it work.

Kat Von D Beauty Go Big or Go Home Mascara

From

$23

Kat Von D Go Big or Go Home Mascara

I typically apply about 4,209 swipes of mascara on an average day, but this formula required fewer layers. This is what it looked like after about, if I had to do the math, 10.

Kat Von D Go Big or Go Home Mascara

This is the final product, and I am damn impressed. Not only does the mascara not clump going on, but it also doesn't flake or — and I can't stress the importance of this part enough — budge, for a full day. What else could someone want?