Kat von D "This Is Not a Drill" — Major Lipstick News Revealed

Kat Von D just revealed the new new via Instagram — and it's a good one! After creating a Everlasting Mini Liquid Lipstick Set last Fall, she is bringing back one of your favorite colors (on demand!) in a full-size bottle. The chosen shade is "Plath," which the brand describes as a "deep russet red." You can snag it right now at Sephora ($20).

The longwear formula is one of the most lasting out there. And we love this edgy burnt red shade paired with a very Kat Von D liquid cat eye and pale skin. So . . . who else is shopping this ASAP?!