As part of her ongoing work with MAC's Viva Glam campaign, Lady Gaga has enlisted her little monsters in a new digital, interactive effort that just launched on the VivaGlam site. The campaign, dubbed "Glam This Way," gives MAC and Lady Gaga fans the chance to raise HIV/AIDS awareness among those in their own social networks.
One of the coolest things about the campaign is how the company plans to celebrate the efforts of those who join; Lady Gaga's friend and stylist Nicola Formichetti will create a couture design composed of fan images, which Gaga will wear in the Fall. Cool, right? You can find out how to become a part of Gaga's movement (and see my "Total Glam") when you read more.