how to remove self tanner

I was watching reruns of Bridezillas this weekend (don't ask), when something piqued my interest: a bride-to-be goes to a tanning salon, but despite her best efforts, it ends up turning streaky and orange. Her wedding planner's expert advice was to rub toothpaste all over her body to remove the color. I had never heard of this, but apparently it's an oft-repeated tip on bridal message boards. While it was unclear on the episode how well this trick actually works, something I have tried with success is St. Tropez Self-Tan Remover ($17). Have you tried this toothpaste trick?