Believe Britney Spears

Britney Spears

A Few New Bits About Brit's Believe

Most of you said you're tired of celebrity fragrances, and, well, I'm feeling overwhelmed by them, too.

britney spears believeMost of you said you're tired of celebrity fragrances, and, well, I'm feeling overwhelmed by them, too. While some, like Covet by Sarah Jessica Parker, are created with a lot of input from the star in question, others seem to be patched together with little or no input. I could be way off-base here, but I have a feeling Britney's new fragrance, Believe, falls into the latter category. Considering her odd behavior this year, I find it hard to, er, believe, that she's had the time to be deeply involved in Believe's development.

Still, the scent is expected to do at least $10 million in US sales during its first year, and WWD reports on its fragrant notes:

The scent, by International Flavors and Fragrances, has top notes of guava pulp and golden tangerine; a heart of honeysuckle and linden blossom, and a drydown of patchouli aura, sensual amber and pink pralines.

WWD says that Believe is "arguably the most sophisticated" of Britney's fragrances, but those notes sound pretty sugary and young to me. And the packaging, while more grown-up than the looks of Curious and Fantasy, is still more girly than womanly. Believe ($38–$58) launches in October, but if you pre-order online, yours will ship earlier.

Poll

Are You Tired of Celebrity Fragrances?

I can barely keep up with all the celebrity fragrances this fall: There's Sarah Jessica Parker Covet, M by Mariah Carey, Britney Spears Believe, Christina Aguilera, Intimately Beckham and Paris Hilton Can Can—to name just a few.

I can barely keep up with all the celebrity fragrances this fall: There's Sarah Jessica Parker Covet, M by Mariah Carey, Britney Spears Believe, Christina Aguilera, Intimately Beckham and Paris Hilton Can Can—to name just a few. Soon, we'll also have new scents from Daisy Fuentes, Kylie Minogue, Naomi Campbell, Celine Dion, Kate Moss, Carmen Electra, Jessica Simpson and Paula Abdul. (And let's not forget Antonio Banderas for the guys!)

Some commenters have said they're sick of celebrity scents, but someone's buying them. Are you excited about these fragrances, or are you over it?

Britney Spears

Coming Soon: Britney Wants You to "Believe"

First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection.

First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection. In October, Britney Spears Believe will arrive in Macy's and other department stores. So far, there's no word on what this scent will smell like, but details should roll out soon.

Believe is a logical progression in Britney's naming choices. She began dating Kevin Federline in late 2004, at almost exactly the same time as the Curious launch. The following year brought Fantasy, which debuted the day after Britney gave birth to Sean Preston. And now, as she prepares her comeback single, there's Believe—perhaps a not-so-coded message to fans who want to see her succeed?

Considering Britney's bizarre behavior as of late, marketing Believe is going to be a challenge, to put it mildly. Page Six reports that Brit ditched the photo shoot for Believe's packaging. And although she's appearing on the cover of next month's Allure—perhaps the best place to promote her new fragrance—there's no interview because Britney flaked on her appointment four times.

So what do you think? Will Believe make millions of dollars like Curious and Fantasy did? Or are Brit's hijinks alienating her fans? Or does it all come down to how good this fragrance smells?

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