This year, Shakira launched S by Shakira ($28), Katy Perry rolled out Katy Perry Purr ($45-$65), Beyoncé Knowles got hot with Beyoncé Heat ($39-$49), Fergie released Outspoken ($28), and Jordin Sparks launched Because of You ($13). Mary J. Blige even set records after selling 50,000 units of her fragrance, My Life ($55), on HSN.
The trend is just getting started, as even more crooners, like Lady Gaga, Taylor Swift, and Justin Bieber are set to launch their own celebrity fragrances in the future. Have you tried any of the rocking new scents mentioned above?
In what's sure to be one of the biggest perfume launches of 2010 — if not the entire decade — Beyoncé Knowles is set to launch her first scent in February. Expected to earn $100 million in its first year alone, Heat is the first in a series of scents to be released by the the superstar.
“I’ve been working on it for a while now," the singer told WWD. "I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it."
To find out more about the scent, keep reading.
Apparently, Abercrombie & Fitch is none too pleased that Beyonce's got a new fragrance, because WWD is reporting that Abercrombie just made a federal complaint against her. It is alleging that the singer's upcoming fragrance would be named after her alter ego, Sasha Fierce, and that the name would infringe on their trademark for Fierce, a cologne. In an odd twist, though, Beyoncé's perfume team is saying they have absolutely no intention of naming the fragrance after Sasha. The juiciest piece of info to come out of this whole debacle? In its filing, Abercrombie said it's spent more than $3 million on scent machines to pump its Fierce fragrance through its stores — meaning that they've been committing the olfactory equivalent of subliminal messaging while you're shopping. Are you surprised?
WWD is reporting that next Spring, we'll all be able to smell like Beyoncé because the pop star just signed a deal with Coty for her own fragrance. "For me," Beyoncé said about the new scent, "fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance, one that’s reflective of my inner power." No word yet on what the notes of that inner power might be, but if they're anything like most other celebrity fragrances, the scent will be sweet and floral. Then again, Beyoncé's got a fierce sense of doing things the right way (bringing Taylor Swift onstage to finish her speech, for example), so this scent may very well be as unique and eclectic as her music. Celebrity fragrance sales are down, but will you be on the hunt for this one come next year anyway?
Britney Spears Believe isn't the only forthcoming scent with major star power behind it. Christina Aguilera is about to release her eponymous fragrance, while Beyonce is promoting Diamonds, the latest from Emporio Armani. Both of them are starring in new ads, of course.
Diamonds blends opening notes of litchi and raspberry with a heart of rose with freesia and lily of the valley. The woody trail features vetiver, cedar and patchouli, while the dry-down has an amber note.
Christina Aguilera (the fragrance) is an oriental floral with top notes of blackcurrant, a heart of peony and prune, and a base of vanilla. Oddly enough, Christina seems to be, uh, missing something in her ad. (Do you see it, too?)