It's OK. You're not the only one puzzled by Brad Pitt's now-viral ad for Chanel. There You Are has garnered more than 4.6 million views in less than two weeks, inspiring a slew of parodies along the way. Here are six of the best, from a shirtless "Brad" to a teen idol's spoof.
The long-awaited Chanel No. 5 campaign featuring Brad Pitt has finally been released, marking the first time the brand has ever used a man to promote the iconic fragrance. "There You Are" features Pitt delivering a monologue while staring directly out at viewers. There is no soundtrack, and the only mention of the fragrance comes at the tail end of the commercial, making it feel more art house than fragrance counter. Brad Pitt represents a different direction for Chanel No. 5, so what do you think of "There You Are"?
Brad Pitt has been named the new face of Chanel No. 5, making him the first ever male spokesmodel for the fragrance. Find out which other actors have repped the brand and see more of Brad's modeling past in today's PopSugar Rush.
Paris's Musée d'Orsay, renowned for its collection of Impressionist paintings, is about to become home to a rather different kind of legendary work. From January 6 through 28, the side of the museum will be covered with an enormous Chanel No.5 bottle made entirely from 1,200 hand-assembled sequins. The ad itself is going to be absolutely massive as well, covering 2,890 square feet of the museum, and will be visible from the Seine. It's a rather decadent way of advertising, but would you expect anything less from Karl Lagerfeld?
Here's an excerpt from a great history of Chanel's most famous fragrance we found on OnSugar blog Older Girl Beauty. Check it out:
From the beginning Chanel No. 5 has always been exclusive. It was first released in 1921 as a Christmas gift to Mlle.'s best customers and was limited to only 100 flacons. When these customers started coming back, asking for more, it was officially launched as "Chanel Nº 5" in 1922. Word is that this scent was the No. 5 bottle out of 10 samples presented to her, and that when asked how she would name it, she replied, "I always launch my collection on the 5th day of the 5th month, so the number 5 seems to bring me luck – therefore, I will name it Nº 5."
To see the full story on No. 5's ascent to icon status, just read more. Have your own cool story idea? Then why not start your own OnSugar blog?
Fragrance notes are a complex and surprising thing. If a fragrance isn't very linear, the accord you get can be totally different than the sum total of its parts, and perfumers are often given to lavish, overstated descriptions of their ingredients. (How does Indonesian vanilla smell different from Tahitian vanilla if they're the same plant species, exactly?) I've gathered up five super-popular perfumes you've almost certainly smelled (or owned) at some point. Can you guess the notes, or are they as elusive as a whiff of fragrance? Take my quiz and see what your favorite scents are really made of.
The 61st annual Cannes Film Festival begins today, and you know what that means: international celebrities donning their haute couture and going glamorous with their hair and makeup. If you don't believe me, just check out how stunning Angelina Jolie was last year. In honor of the most prestigious of all film festivals, I'm challenging you to bookmark beauty items that you'd rock on the red carpet.
I'll start you off with the classic fragrance Chanel N°5, because it's oh so French, and it's been represented by such Cannes staples as Catherine Deneuve, Nicole Kidman, and Audrey Tautou. That's my choice. What's yours?
Share your choices by bookmarking items from around the web and tagging them with the phrase Cannes beauty. I'll feature your favorites here next Tuesday.
To learn about Beauty Mark It challenges and how to add your picks, check out this how-to. To see some of my favorite online beauty stores, read more
Finally! Chanel N°5 Eau Première is gearing up to make its US, er, premiere! Since Chanel has vowed never to change the original formulas of its fragrances, this is the first variation of the acclaimed Chanel N°5 perfume (which launched in 1921). The new formulation is full of similar notes such as neroli, vetiver lang ylang, rose, jasmine, amber and sandalwood. The difference lies in the modification of concentrations to bring you a lighter and more refreshing rendition of N°5 by Jacques Polge.
What makes this perfume so special is that it still maintains the wonderful qualities of N°5 since it uses the same ingredients, but it ends with a more subtle scent, as if it were an Eau de Toilette. This modern incarnation is a treat to your senses and I can only hope this means more reinventions for Chanel essences.
Chanel N°5 Eau Première was supposed to be launched this month, but it seems the release has been postponed until an indefinite date in '08. So keep your eyes open for the five ounce bottle ($125) in coming months. I think I’m going to set up a little compare and contrast “smell test” to see if I can distinguish between the original N°5 and N°5 Eau Première, so stay tuned for my review!
