Davidoff

A few weeks ago, I told you about a new women's fragrance called Davidoff Cool Water Wave, which features beach-sports babe Gabrielle Reece in its ads. Now, perfume maker Coty Inc. has found an equally hot dude as the new face of its men's fragrance.

According to Women's Wear Daily, "Lost" star Josh Holloway will star in ads for Davidoff Cool Water worldwide — except in North America, where Reece's husband, surfer Laird Hamilton, is the brand's main model. Holloway's campaign, including print ads and TV spots, will begin rolling out this summer.

Holloway, who plays the character of Sawyer, lives in Hawaii, where "Lost" is filmed and where the Cool Water campaign was shot.

The actor told WWD he recently starting wearing Cool Water again after not using it for several years:

“My wife’s got a crush on me again,” he said, smiling. Holloway added he’d be open to working on his own line of products, if the opportunity arose.

“But it would probably not be as elegant as Cool Water,” he joked. “It’d be more like Man Juice.”

I could make an inappropriate comment here, but I won't. Instead, I'll just say that whatever fragrance Holloway is selling, I'll enjoy looking at the ads.

Source

You are probably familiar with Davidoff from way back in 1988, when the brand launched its infamous and sexy cologne for men called Cool Water. I'm willing to bet that you dated a guy or had a brother or Dad that was a huge fan of this instant aphrodisiac.

The female counterpart, Cool Water for Women, was also pretty ubiquitous for a while, and now Davidoff is getting ready to launch another fragrance later this month, called Cool Water Wave for Women. Since the company is expecting it to be a big splash, Davidoff signed beach-sports babe, Gabrielle Reece, as the face of the fragrance. Here's a peek at one of the ads.

Cool Water Wave is made from watermelon, mango, passion fruit, guava, peony, freesia, heliotrope, pink peppercorn, iris wood, sandalwood, amber, and musk. This fragrance makes a hat-trick of seductively spicy scents by Davidoff, but unlike the others, Wave is also fruity, light, and extremely feminine. I happen to like it. If you try it, let me know what you think. Cool Water Wave will come in a 1.7-ounce bottle ($49) or a 3.4-ounce bottle for $59.