When it comes to professional hair care products, do you know if what you're getting is legitimate? Last week, L’Oréal USA filed suit against Sally Beauty Holdings Inc. for allegedly selling Matrix products to a wholesaler without authorization; eventually, these products ended up at CVS and Target.
The process of products going through unapproved retail channels is called diversion. It's often caused by third parties offering underground deals to those who have a legitimate contract with the manufacturer, like shady salons. Once the arrangement is made, the products are then sold to mass retailers, who technically don't have the right to resell the product. Find out some tips on spotting diverted products, along with some other reasons why you might think again before making a purchase, when you read more