DreamDry

fashion news

Coco Rocha's Perfect Photobomb and Michelle Obama Gets Wu'd Again

Ever wonder what the secret to the perfect photobomb is?
  • Ever wonder what the secret to the perfect photobomb is? Seasoned pro Coco Rocha breaks it down. [BuzzFeed]
  • Michelle Obama wore Jason Wu at yesterday evening's State of the Union address. She chose a modified version of a dress from the designer's Pre-Fall 2013 collection. [InStyle]
  • Topshop is teaming up with Google+ to offer behind-the-scenes digital access to its Fall 2013 show. [Telegraph]
  • TANK Fashion Director Caroline Issa's capsule collection of shoes and bags for L.K. Bennett will be available in stores and online on Feb. 19. [Telegraph]
  • Rachel Zoe will open a blowout and hairstyle salon, DreamDry, tomorrow in New York City. [New York Times]
  • Karlie Kloss's secret to an energetic Fashion Week lies in staying fed: "It's hard to sit down and have a real meal, but it's important because you're already not getting enough sleep," she added. Her idea of a real meal? "Greens." [Elle]
  • That was fast: Prabal Gurung's Fall 2013 collection is already available for preorder on Moda Operandi. [Moda Operandi]
  • Roksanda Ilincic revealed that the fantasy of Parisian couture from the 1950s inspires her collections. "The way the clothes were constructed, and the way the women looked…represents a dream of perfection," the designer commented. "That dream keeps fashion alive…and brings emotions that we can't get enough of." [AnotherMag]
Beauty News

Rachel Zoe Set to Launch a Chain of Blow-Dry Bars

Rachel Zoe is piggybacking on the excitement of Fashion Week to announce her newest business venture: blowouts.

Rachel Zoe is piggybacking on the excitement of Fashion Week to announce her newest business venture: blowouts. The fashion designer and stylist is collaborating with former Creative Artists Agency agent Robin Moraetes to open a blow-dry bar in New York City. Perhaps this is the endeavor she teased last month on her Instagram, where she announced "Working on designs for a secret project … stay tuned!"

DreamDry will make its debut later this year in the Flatiron district, and the duo has plans to expand their business to other locales in the future. And while her website, The Zoe Report, already covers beauty as well as fashion, opening a salon is a big transition for the star. "To me, hair should be considered an accessory — it changes by event, season, mood," Rachel told People. "With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are." Rachel promises that her blow-dry salon will offer more than the average blowout; maybe we'll get a glimpse of the innovative services backstage at her Spring 2013 runway show come Wednesday. Stay tuned, indeed.