Elizabeth Taylor Perfume

Celebrity Fragrance

12 Surprising Facts About Elizabeth Taylor's Fragrance Empire

Elizabeth Taylor wasn't the first star to launch her own fragrance, but she was certainly the most successful one.


Elizabeth Taylor wasn't the first star to launch her own fragrance, but she was certainly the most successful one. Her debut scent, 1987's Passion, was an instant best seller; White Diamonds, launched in 1991, remains among the most popular today. You might know that, but we've found 12 surprising tidbits about Elizabeth Taylor's decades in fragrance. Keep reading for little-known facts about the most successful celebrity fragrance maker of all time.
Celebrity Beauty

Liz Taylor Launches Twitter-fied Perfume

The world of celebrity fragrance has officially come full circle: a full two decades after the release of the seminal perfume in the genre, White Diamonds, Elizabeth Taylor is coming out with a new scent.

The world of celebrity fragrance has officially come full circle: a full two decades after the release of the seminal perfume in the genre, White Diamonds, Elizabeth Taylor is coming out with a new scent. This one, a fruity floral, is called Violet Eyes ($52).

Dame Elizabeth wasn't always a proponent of the name, though. She felt it would be "conceited" to name a fragrance after her most famous attribute; she preferred Follow Me. In a move that was as surreal as it was surprising, she took to Twitter to let fans weigh in on the perfume's name. Next, I fully expect Betty White will be getting all up in my grill on Facebook. (Not that there's anything wrong with that.)