Flowerbomb

Viktor & Rolf

Viktor & Rolf Want to Titillate You With a Magic Fountain

Fragrance commercials have long been the preserve of creative madness, and the latest (and certainly one of the most frenetic) entry to the bunch is this new spot.

Fragrance commercials have long been the preserve of creative madness, and the latest (and certainly one of the most frenetic) entry to the bunch is this new spot. It's for Viktor & Rolf's Enchanted Fountain, which is basically a huge tank full of Flowerbomb that lets you refill your flacon in a department store.

I love V&R's sense of whimsy, and they're masters of promotion; they even created a travel kit for KLM that looks just like one of their dapper little bow ties and contains a branded toothbrush, lip balm, face cream, and other travel treats. Do you like their approach to branding? And if you're a Flowerbomb fan, would you top up your atomizer at this fantastical "fountain"?

Prada

We Sniff Summer's Hottest New Scents

Looking for a lighter scent that's good for warm weather?
Reviews of New Summer Perfumes

Looking for a lighter scent that's good for warm weather? Curious about what the fragrance world has in store for you this season? Then you've come to the right place. We Bellas sat down and sniffed a whole bunch of new fragrance releases designed to keep you cool and smelling great this Summer. We're describing how these perfumes actually smell, not just listing off notes, so if you want to know what someone means when they say something has a "solar accord" or an "infusion" of some note you really like, get ready to have your questions answered. To see what we had to say about 10 new releases, just click through.

Perfume

Viktor & Rolf Explode Into Fragrance

How can you not love a perfume called Flowerbomb?

How can you not love a perfume called Flowerbomb? The first-ever fragrance from Viktor & Rolf, Flowerbomb is putting a new twist on both the pretty pink perfume bottle and the traditional understanding of a floral-centric scent.

At its fashion shows, the designer duo is known for being high-concept, and its exotic floral perfume follows in that theme. Consider this description from Viktor & Rolf's web site: "Flowerbomb was designed as a women's perfume with layers of flowers, like layered pastry, only with flowers, for a true perfume woman." The patchouli-based scent contains tones of exotic plants, including bergamot, cattleya orchid, jasmine, China osmanthus, freesia, and centifolia rose. The eau de parfum is available here and costs $95 for a 1.7-ounce bottle and $150 for a 3.4-ounce version.