Givenchy: It's not just for Audrey Hepburn. Today in Mascara Madness, we're testing a mascara with a cool telescopic brush that promises to make application a breeze. Givenchy Phenomen'Eyes Effet Extension Mascara in Blue ($29) isn't cheap, but could it be worth the money? To see how it looks, just keep reading.
Seems it's the summer of unusual mascaras. Lancôme and Estée Lauder are both launching vibrating versions — more on those soon — and Givenchy is also trying something new with its Phenomen'Eyes Mascara ($27).
The big difference with this mascara is its wand. Instead of a traditional brush or comb applicator, it has a small sphere with tiny bristles sticking out in every direction. The design is meant to allow more precise application, helping you wiggle the mascara from the base of each lash to its tip. I've tried it and I have a lot of things to say, so for the full review — plus a before-and-after photo — read more