Harajuku Lovers

Gwen Stefani's Harajuku Lovers perfumes launched nearly a year ago with great success. Soon, in lieu of launching additional "girls" to the collection, expect to see each of the five dolls decked out in new wardrobes. "We brainstormed lots of ideas, but Snow Bunnies just felt and looked right, since it was coming out during the winter season," Gwen told WWD. "I loved the idea of the girls going skiing, snowboarding, sledding and having hot chocolate," she added. Expect to see the Snow Bunnies ($30) out in stores this September, along with future outfit changes each season. Whether you love the scents or not, you have to admit the No Doubt frontwoman is one creative lamb.

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OK, no matter what you think about Gwen Stefani's tendency to fetishize anything and everything Asian, you've gotta admit: Her new perfume bottles are pret-ty darn 可愛い — that's kawaii, which is Japanese for "cute." The quintet comprises the Harajuku Lovers fragrance collection — more details here — and the scents are aimed toward a younger crowd than her first scent, L.

But how do these scents smell? Are you sure you really want to know? If so, read more

Fresh off the success of her first fragrance, Gwen Stefani is gearing up to launch five — yes, five — new ones based on herself and her backup singers. WWD reports that the Harajuku Lovers collection will encompass five different perfumes: Love, Angel, Music, Baby, and G. And if you ask Gwen, she's amazed that it all came together. She told WWD:

"I didn't think this project would actually come to life. The idea that Coty would let me do five different fragrances for Harajuku Lovers was a fantasy. [But] it really had to be five, because that's what the world is. Each girl has her own personality and sense of style. We're all saying something different with unique personalities."

While I wasn't crazy about the design of L's bottle (and boy, did you tell me how much you disagreed) these doll-shaped bottles are pretty adorable. They'll sell from $25 to $45 each when they launch in September. And as long as Gwen doesn't trot out the Harajuku Girls to coquettishly giggle while promoting the scent, it should go over well. To find out about each of the scents, read more