Heidi Klum Perfume

by Jaime Richards

We already know Heidi Klum for her modeling and hosting talents, but get ready to know her in another kind of way, as a celebrity perfumer. This September, Heidi is set to launch her first fragrance, Shine ($17 to $35). The oriental scent will include notes of pear, pink peppercorn, and mandarin at the top; mimosa absolute, sunflower, and lily of the valley at the middle; and Venezuelan tonka bean, vanilla, and musk cosmone at the drydown.

"There are different moods that, as a fragrance creator, you can travel to," Heidi told WWD. "But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling — because I think there are so many perfumes out there that smell cheap and too sweet," she added.

The bottle for Shine is structured to look like a circular wavy pattern, and the ad is similarly beachy with sand splashing down in the backdrop. Of the ad, Heidi says she loves the fact it's not too retouched. "My snaggletooth is coming out a little bit," she explained. (Say what?)

Look for a flanker, Summer Shine, to come out next year, as well as another addition to the line in 2013. Are you taking a shine to the idea?

by Annie Tomlin

The latest star to get her own scent is none other than Heidi Klum. The 37-year-old supermodel and entrepreneur has inked a deal with Coty to launch her own scent, Heidi Klum Shine.

"I never thought my nose would recover from sniffing so many scent combinations," she said of the development process. "But it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!'"

This is the first scent for Heidi, who has previously developed a makeup collection for Victoria's Secret and her own skin care line. The fragrance will launch in September, just in time for the autumn shopping rush. Are you looking forward to it, or are you not taking a shine to the concept?