Michelle Phan has been dazzling the world on YouTube for over five years with her mesmerizing, almost dreamlike video tutorials and impressive makeup talents (have you seen her transformation into Angelina Jolie?). But the beauty guru hasn't stopped there. An ambassador for Lancome, Michelle is also the cofounder of ipsy.com, a newly launched website where beauty enthusiasts can visit to provide and gather inspiration. "Ipsy is the beauty community where you go to share your interest with other like-minded people," Michelle explains. "It's about discovering beauty all over again and finding people who you can really relate to — or other people that you may not really relate to," she says. "You're intrigued and you are so interested in what they're producing, the content that they're making, and the content that they're curating."
And it's Michelle's other entrepreneurial effort, Glam Bag, that thrives on the community-based site. Launched last December, the monthly subscription service comes with four to five deluxe-sized samples or full-sized beauty products chosen by Michelle and her team. "Anything you're putting on your hair or face is pretty much all we give and we provide," she explains. In addition, themes are actualized around each bag's launch. "So if it's a Summer look, we want to make sure that the brands we're working with are designing bronzers, highlighting colors, and warm colors, and colors should be brighter, more vivid," Michelle notes. Find out more about the bag, along with Michelle's advice for creating successful beauty videos, when you read more.
