J.Blossom is a brand with a clear mission, and a warm, fuzzy one at that. Founder Jamila White created the bath and body products with children of color in mind, looking to keep kids both clean and carefree. In a recent interview with Afrobella, White explains her motivation:
"I felt like little girls’ self-esteem was under an all-out assault. Every message was telling them that something was wrong with them; that they needed to have long, straight hair; that their skin wasn’t the right shade; that their noses were too big; that their body wasn’t the right shape ... "
To that end, every product in the J. Blossom line — including bubble bath, lip balm, and body lotion — comes with an "affirmation" on the label, such as "I have a beautiful smile" and "Beautiful skin comes in all shades – yummy chocolate, smooth caramel, or creamy vanilla!" For details on the products, read more