Jake Bailey

Emmy Rossum went for a '60s-inspired makeup look at the Jeffery Fashion Cares celebration last night. "We wanted to create a mod look, but bring it into this millennium with really clean, glowing skin and a dramatic eye," said makeup artist Jake Bailey.

To re-create the look at home, start by using a waterproof liner like Rimmel London Scandal Eyes Eyeliner ($7) on the top and bottom lashes and in the crease of the eye. Then smudge the liner between the bottom lashes before applying mascara to give the illusion of more volume. Apply a strip of false lashes to the top lashes to really make your eyes stand out.

Instead of using highlighter to add a glow, Bailey applied a light concealer below the brow bone. He also used cream blush to give her cheeks a dewy finish, while the T-zone was powdered for a matte look. As the final touch, he selected a pencil two shades darker than Emmy's natural lip color for a clean nude lip. Try Nars Satin Lip Pencil in Floralies ($25) for a similar shade.

The warmer the weather gets, the more you might be tempted to reach for your compact to ward off shine, but the last thing you want is to create a cake-y mess as a result. Whether you choose pressed or loose powder, CoverGirl celebrity makeup artist Jake Bailey has discovered a foolproof method for maintaining a matte look, even during heatwave temperatures. All you have to do is apply it once — the right way.

• The basics: Bailey recommends using a light formula that matches your skin tone in the morning, concentrating your application on the center of your face. "Most people say put powder in the T-zone, but really it's more like the middle zone," he explains. Sweep product on your forehead, chin, and nose, and don't forget the area around the nose.
• For touch-ups: Carry blotting papers instead of a pressed powder compact to avoid caking on more product during the day.
• Insider tip #1: Putting powder on the cheeks can draw attention away from your laugh lines.
• Insider tip #2: If you are planning to have your picture taken, then powder the entire face. Then use highlighter along your jawline to bring out a subtle shine.
• Insider tip #3: Bailey also likes to put powder on the inner eyes. Just use a clean eye shadow brush to cover lids and help eye makeup last.

Source: Flickr user Jonathan Kos-Read

When you walk into a beauty bar, there are numerous choices when it comes to blush. But basically it boils down to this: Should you go with a powder or cream-based formulation? Although both have their merits, celebrity makeup artist Jake Bailey reveals the biggest differences between the two. Read more to get his tips on achieving a rosy glow.

The weather is heating up, and so is your makeup (meaning it might be melting). There are a few tricks you can use, however, to keep your foundation heat-, melt-, and sweat-proof. Get CoverGirl makeup artist Jake Bailey's tips for maintaining a matte finish through Spring and Summer's heat spells when you continue reading.

To create Julia Stiles's look for the SAG Awards, makeup artist Jake Bailey says he went for a "rich hippie" feel, with smudgy, dramatic eyes and an otherwise "bare" face. We've got the step-by-step on how he did it, so to see how you can get the boho luxe look on your own, just keep reading.

Leave it to Katy Perry to sparkle on the MTV Video Music Awards red carpet. (What, you thought she'd show up looking subdued?) Her dazzling eye makeup created maximum drama, but by pairing it with matte lipstick colors (coral for the red carpet, red for the performance) and soft pink blush, makeup artist Jake Bailey kept things from looking too Xanadu. Want to make a commitment to sparkle motion by mimicking Katy's look? Well then, just keep reading.