Every woman knows that her hair color says a lot about her. Whether you’re a bright blonde, a bold brunette, or a vibrant redhead, now is the perfect time to refresh your colour with a salon-inspired shade from John Frieda® Precision Foam Colour. Not sure which shade is more you? Let the John Frieda ® Hair Care Experts guide you through the shade selection process. Watch the video here.
While April may bring us plenty of shenanigans at the start, by the end of the month, we'll all be witnessing something a bit more staid: the royal wedding. So get ready for a few seasonal showers, celebratory events, and rising temperatures by putting a spring in your step with a few of our beauty must haves.
Have you ever felt the desire to cheat . . . on your hairstylist? Katie Holmes has (playing the fictional character of American actress Joan Hudson) in this film noir-style short, which she debuted Tuesday night in NYC. Joan has a problem, you see. She and her stylist are rumored to have parted ways, and someone has taken his place: John Frieda's new DIY Precision Foam Hair Color. Watch as Katie totes around a bird, makes goofy faces at a TSA-esque official, and realizes "it's a good day to dye." What do you think of the tongue-in-cheek flick?
Now that makeup companies and fragrance lines are regularly releasing short films to celebrate their new products, it looks like the hair care sector is getting in on the game as well. On March 22, John Frieda will premiere its new short film The Decision, starring Katie Holmes. In the movie, Katie plays a woman committing a very common hair "sin." She's been cheating on her colorist, and using John Frieda box color to boot. Of course, she gets caught brunette-handed.
Katie's hair and makeup look very pretty, and if you're interested in seeing the film when it premieres, you can go to the campaign's Facebook page. We'll be reporting from the premiere, but for now, see another behind-the-scenes image from the commercial after the jump.
When it comes to hair color, celebrity colorist Johnathan Gale of the Serge Normant at John Frieda Salon in LA knows his stuff up and down — and then some. Recently, he's given us all kinds of tips on how to make your hair look more vibrant, but when it comes to what's hot (and what's not) now, he has even more words of wisdom. To find out what's up in the world of hair color, just keep reading.
Celebrity colorist Johnathan Gale, who counts stars like Jennifer Garner and Charlize Theron among his clientele, is an expert at taking those that sit in his chair from the ordinary to the extraordinary. And all this week, he's been sharing his tips on how we can revitalize our own hair color, from amping up your red to perking up your blond. Now, let's see what he has to say for those of us with dark hair. To find out more, just keep reading.
He famously took Lady Gaga from blond to silvery-gray for the September cover of Vanity Fair, and now celebrity colorist Johnathan Gale is giving us his tips on amping up our own hair color. He's already talked about how blondes can spice things up, so let's see what he has to say about redheads. For a quick and easy way to perk your reddish tones right up, just read more.
With an impressive list of clientele such as Lady Gaga and Jennifer Garner, celebrity colorist Johnathan Gale of the Serge Normant at John Frieda Salon in LA, prides himself in giving his guests truly amped up color. And now that he's explained his wild to mild hair color theory, Johnathan has a few more words of wisdom on how to easily get the look for your particular shade.
All this week, I'll be featuring his tips on bumping up your hair color, whether you're a blonde, brunette, redhead, or dark-haired beauty. So let's start off with blondes. To find out how to keep your flaxen locks looking amazing, just read more.
There's just something about celebrity colorist Johnathan Gale from the Serge Normant at John Frieda Salon in LA. Sure, he's worked with an impressive group of stars like Keri Russell, Jennifer Garner, and Diane Keaton, but when all is said and done, he's down-to-earth cool. And these days, Johnathan's gone wild — literally. His "mild to wild" hair color philosophy is currently the most dynamic way to wear hair color. So to find out more about what he has to say about going bold and bright, just keep reading.
John Frieda has plans to launch an at-home foam hair color (about $16) in several UK drugstores next month. Precision Foam Color, which is applied just like a shampoo, is meant to expand in the hair, keeping dripping to a minimum and color results more even. The kit, which is expected to be available in the States come April, will include a developer, color, foamer, gloves, and conditioner, with 20 shade options from which to choose. I'm forever spilling cream-based hair dyes all over my bathroom floor (so long, security deposit), so something I can rub into my hair, as opposed to apply section by section, is appealing to me. What about you?
