Going eco doesn’t have to mean sacrificing quality. Today, Zelana reviews a few environmentally friendly choices to consider trying out: American Eagle's Aerie Botanicals Body Butter, Burt's Bees Natural Whitening Toothpaste, and Josie Maran Argan Oil Hair Serum. Watch our video to see what these eco products can do for you!
See Model Josie Maran's 5 Essential Eco-Beauty Finds!
Editor’s note: We are so excited to welcome Josie Maran back as a guest blogger! Over the next month, she'll be sharing her expertise on looking and feeling your best while being kind to the Earth. This week, she's kicking things off with a look at her favorite green beauty items.
Today is Earth Day, and there’s no better time to discover some new eco-chic beauty products! I find that your makeup is one of the easiest ways to go green, and as a model and the founder of Josie Maran Cosmetics, I can tell you that I’ve tried it all! From nourishing hair care made with rare, natural ingredients, to vibrant lip and cheek stains, you can find beauty that is both good for you and the environment. Here are a few of my eco-beauty essentials — check them out! Happy Earth Day, Bellas!
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Josie Maran Shares Tips on Greening Your Makeup Bag
To celebrate Earth Day, we've invited Josie Maran to write this guest blog. The model, actress, and environmental activist has her own line of eco-friendly cosmetics, Josie Maran Cosmetics, and she's sharing some easy ways to do good for Mother Earth — while looking good, too. Take it away, Josie:
Healthy makeup would have seemed like a chore a few years ago. But now effective and healthy go together, and you don't have to choose one over the other. There have been some amazing advances in green chemistry that allow people to have amazing alternatives.
How To "Green" Your Beauty Bag
1. The first step is looking around your house for a bag you can reuse and turn into your "new" makeup bag. Even re-using an old makeup bag that isn't "organic" is actually the best thing you can do for the environment. Reduce, reuse, recycle.
2. Read your labels and keep the dirty dozen out of your makeup.
3. Less is more. Look for products that are multi-functional — or as I like to say, "multi-talented."
For Josie's favorite makeup items, read more
Bella Bargain: Josie Maran Valentine's Sale
Eco-friendly Josie Maran Cosmetics is known for its soft, natural-looking shades. And until Thursday, Feb. 19, you can scoop some up for 30 percent off. All you have to do is log on to the Josie Maran Cosmetics and sign up for its newsletter to receive the promo code. If you're not a big fan of being on newsletter lists, no worries. It's easy to unsubscribe. Are you thinking you might want to get in on this sale? Check out my gallery below for some inspiration:
Photo courtesy of Josie Maran Cosmetics
Josie Maran Gets Weepy Over Mascara
Josie Maran Gets Weepy Over Mascara The lovely, beautiful Josie Maran is making big waves with her line of eco-friendly cosmetics. (Read my review here.) Now that you can find it at Sephora, I highly recommend checking it out — particularly the lipsticks, which glide on like buttah. As for the mascara, which I haven't tried, the lasses behind EcoStiletto came up with a clever way to test it: Chopping onions with Josie to see if the mascara runs.
Josie Maran Gets Weepy Over Mascara
The lovely, beautiful Josie Maran is making big waves with her line of eco-friendly cosmetics. (Read my review here.) Now that you can find it at Sephora, I highly recommend checking it out — particularly the lipsticks, which glide on like buttah. As for the mascara, which I haven't tried, the lasses behind EcoStiletto came up with a clever way to test it: Chopping onions with Josie to see if the mascara runs. See what happens:
Fabworthy: Eco-Conscious Robyn Rhodes Necklace
The eco-chic bandwagon is getting more and more full and jewelry designer Robyn Rhodes is one of its latest riders. Just in time for Earth Day, Robyn is donating 20 percent of the proceeds of this Rumi necklace, named after model/actress Josie Maran's (left) daughter, to Global Green USA. Depending on the metal you choose (sterling silver or 14K-gold filled), the triple-strand necklace featuring an Amazonite pendant will cost you $120 and $126 respectively.
Product Review: Josie Maran Cosmetics
As I wrote earlier, Josie Maran Cosmetics is a new, eco-friendly cosmetics line from the model Josie Maran. It features organic ingredients and is free of fragrance, parabens, and petrochemicals. The treehugger in me loves these ideas, but my inner beauty obsessive wants cosmetics that work well, too.
A lot of natural cosmetics I've tried just don't deliver good color or texture, but for the most part, that's not a worry with these products. In fact, one of them is superior to a lot of non-organic lines I've tried. For the full review and some color swatches, read more
Brand-New Brand: Josie Maran Cosmetics
Josie Maran Cosmetics has just launched! The model turned mother turned Dancing With The Stars actress has finally launched an organic, cosmetics line that's free of fragrance, parabens, toxins and petrochemicals. And to continue the eco-friendliness, it has biodegradable packaging.
Maran grew up in Northern California and had a "green" upbringing. After having a little girl of her own (Rumi, two years old), she wanted to get involved with an environmentally conscious project. Since she has ten years with Maybelline under her belt as well as countless magazine and runway appearances, Josie knows a thing or two about makeup.

Her goal was to create products that brighten your complexion without clogging your pores. The formulas are very lightweight, they contain high quantities of color pigment, and each of the products have been screened through the Environmental Working Group to ensure they are organically sound.
To learn more about the collection and details for purchase, read more
