"If it sustains this momentum, it will become the number-one-selling fragrance of 2011," Karen Grant of market research firm The NPD Group told WWD. And with a commercial featuring Justin in a gravity-free NASA training jet set to debut on Black Friday, one can only imagine what kinds of sales the fruity gourmand scent will net for the holiday season. Have you checked out Someday yet?
Sad to say, we won't be wearing Justin Bieber's new perfume, Someday, any day soon. To our post-pubescent noses, the fruity fragrance is a bit too young. But Justin has always maintained that Someday isn't for cynical media types, it's “for the fans.” So we decided to go to the biggest Bieber fan we know: 5-year-old Katie Sugar. Here, side by side, are both Katie's and our thoughts on Someday, so just read more.
Lest you think we're just talking some boring perfume in a bottle or something, the Bieb's scent will be infused into faux dog tags and wristbands, and he's personally making sure that he likes the fragrance. "They actually brought me a bunch of stuff to smell today," he told WWD. "One of them smelled too young, too fruity. One was really good." No word on what the jewelry's notes will be, but if you're just dying to know how Justin's taste runs, he says, "I actually like the Britney Spears perfume on girls. It smells good."