"If it sustains this momentum, it will become the number-one-selling fragrance of 2011," Karen Grant of market research firm The NPD Group told WWD. And with a commercial featuring Justin in a gravity-free NASA training jet set to debut on Black Friday, one can only imagine what kinds of sales the fruity gourmand scent will net for the holiday season. Have you checked out Someday yet?
Sad to say, we won't be wearing Justin Bieber's new perfume, Someday, any day soon. To our post-pubescent noses, the fruity fragrance is a bit too young. But Justin has always maintained that Someday isn't for cynical media types, it's “for the fans.” So we decided to go to the biggest Bieber fan we know: 5-year-old Katie Sugar. Here, side by side, are both Katie's and our thoughts on Someday, so just read more.
And it seems that the brand's sentiments still ring true. In a recent interview with WWD, Jacobs noted that in the world of fashion, ideas and inspiration often overlap. He explained, "I look around the room and I look at the work we've done and a quote I always bastardize but I really believe in, is something [Coco] Chanel said: 'He who insists on his own creativity has no memory.'"
And as for what he's planning on doing regarding the likeness of Bieber's bottle to his own? It appears he won't be doing anything. "Coty said, 'Do we sue them?' and I said, 'You know what? Let everyone else say what they want.' . . . We're not going to do anything about it."
What do you think about Jacobs's statements? Do you agree with what he says about the fact that it's common for designers to borrow elements from each other, or do you think he should take action?
Justin Bieber's launching a new fragrance, Someday ($45), in June, and his extensive ad campaign has really taught us all a lot about the Biebs. I've watched his commercial, looked at his print ads, and even downloaded his iPhone app to truly submerge myself in Bieb-osity. Want to get inside that meticulously coiffed head? Then just keep reading.